Key Highlights:
- Digital Education Content Market expected to grow by $42.93 billion during 2021-25
- The COVID pandemic had a positive impact on digital learning methods
- More learners are switching to digital learning due to more availability
The adoption of latest gadgets have led to an increased demand for digital content.
The pandemic-induced lockdown made the entire world transit into the digital world. From seamless transactions to learning, every function was carried out via digitized processes. As schools and universities were shut down in view of the pandemic, digital learning took a huge turn because of flooding demands. The impacts of COVID-19 can be vividly noticed on physical education and schooling. The pandemic threw challenges on the educational market and the new opportunities offered by the marketers.
Increasing demand for digital content
The rapid advancements in gadgets and technologies with the increasing consumer demand for convenient learning methodologies have resulted in an emphasized digital education content. As more learners switched to digital education and opted for digital classrooms, educational institutions paid more priority towards digital content over traditional printed textbooks and materials.
With respect to that, the digital education content market is expected to grow within the upcoming years and expand. The expansion of the digital education content market will have a positive impact on not just learning but also on the way educational materials are consumed. The market is expected to grow by $42.93 billion during the year 2021-25 and according to reports, it is expanding at a CAGR of almost 12%.
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Digital Education Content Market
The market report shows the growth in the digital education content market. According to the reports, the digital education content market is expected to grow by $42.93 billion during the time period of 2021 to 2025.
As per the market research report, the digital education content market is predicted to expand at a CAGR of almost 12%. The report also throws light on the impact of the COVID-19 pandemic on the market and the new opportunities and challenges market players can expect. The impact can be expected to be significant in the first quarter but gradually lessen in subsequent quarters- with a limited impact on the full-year economic growth.
Growth of digital education content market
The introduction of gadgets with latest technological advancements has majorly contributed to the growth of the digital education content market. According to reports, gadgets offering latest features and smooth interfaces are humongously used by students, teachers, learners, researchers as well as educational institutions to lay more emphasis on digital modes of learning over traditional methods.
With rapid development of high-speed internet infrastructures in emerging economies, the education system is increasingly adopting digital education. Several digital education content marketers and vendors are increasingly assisting educational institutions in developing digital library resources and systems through cloud computing. Hence, the adoption of smartphone devices as preferred educational platforms is expected to boost growth of the global digital education content market during the forecast period of 2021-2025.
The major vendors of digital education
According to the market research report, the major contributors towards the growth of the sector were the major vendors. Due to availability of a catalog of facilities, students and educational institutions could opt for these resources hassle-free and easily.
The major vendors are: Adobe Inc., Cengage Learning Holdings II Inc., McGraw-Hill Education Inc., MPS Ltd., and New Oriental Education and Technology Group Inc. These vendors are repeatedly instituting different market strategies to survive competitions in the market. However, the increased availability and accessibility to open and free educational resources might stand as a challenge to the vendors, especially during the pandemic when people are preferring accessibility over availability.
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